We’ll break down what makes a successful data visualization, and then highlight what works about each example from the New York Times. We’ve rounded up 34 of the best interactive data visualizations from The New York Times to show how they’re helping readers engage with data in their content to keep on subscribing year after year. The digital medium has allowed them to elevate their storytelling with viz that compels, engages and helps tell a story that goes far beyond words or pictures.

One of the big reasons that the Times has been able to find and sustain this success is they’ve gone HAM with interactive data visualizations - sometimes allowing them to usurp the traditional article format to form an entire story altogether. Since they became an early adopter of the industry trend and started pushing a digital subscription model, they New York Time’s subscriber numbers have only grown, reaching their highest point in history this year. The New York Times has nailed digital subscribers.

Best data visualization tools 2018